Game changer

3D Character for Campaigns

We've partnered with 2DNAC to showcase how Rapport can bring interactive experiences to life using high-quality video game characters for marketing campaigns. This approach immerses potential players in the story and lore before a game’s release, building excitement and anticipation.

At the core of the Rapport platform is Speech Graphics’ award-winning audio-driven facial animation technology. Used in games like Hogwarts Legacy, The Callisto Protocol, and The Last of Us Part 2, this technology automates realistic lip-sync and emotional expressions. With Rapport, publishers can now repurpose these characters for real-time interactions with the gaming community, enhancing online promotions and pre-order campaigns.

For this demo, 2DNAC created Dr. Isidora Quinn, a character from the fictional game Fractured Realities. She’s designed with a unique personality and can answer user questions about the game. Give it a try, type your questions or unmute your mic to speak with her directly

Please turn on your microphone

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Creating the Demo

  • Bringing the Character to Life: 2DNAC approached us with the idea of animating one of their hyper-realistic characters using the Rapport platform. Known for crafting lifelike digital doubles, 2DNAC ensured the character was high-quality and perfectly rigged for facial animation, making it seamless to integrate with Rapport. The platform works with almost any character, provided it’s rigged correctly. You can learn more about how they built this character below.   

  • Adding Intelligence: For this demo, we utilized OpenAI’s GPT-4o, giving Dr. Isidora Quinn the ability to handle open-ended questions. To ensure her responses align with the game’s context and her character, we added specific prompts. Rapport also supports other advanced Large Language Models like Google Gemini, and even branching dialogue systems if creators want complete control over conversations.

  • Selecting the Voice: Once the character was ready, we needed the perfect voice to match her persona. Initially, we created a voice clone using ElevenLabs’ text-to-speech (TTS) software. While accurate, the cloned voice didn’t quite fit Dr. Isidora Quinn’s character. Rapport’s integration with various TTS providers offered thousands of voice options, and we ultimately chose a pre-made ElevenLabs voice that better suited her. Below, you can see a video comparison of the two voices. 

Benefits

  • Reusing game assets: Rapport allows anyone to animate video game characters with ease. Community or marketing professionals can bring to life video game characters, in different settings, in any language, in a matter of seconds. 

  • Cross-platform engagement: Characters animated by Rapport can be reused across multiple platforms, enabling them to interact with fans instantly. This means game characters can answer questions, participate in live events, and maintain a presence beyond the game itself, enhancing fan engagement and community building.

  • Infinite Integrations: Rapport supports infinite integrations, ensuring that characters can be used seamlessly across various applications, from in-game interactions to promotional activities.

2DNAC Character Creation

Collaborating with the team at 2DNAC has been an extraordinary journey, showcasing what’s possible when creativity and technology align. Their meticulous attention to detail and dedication to quality shines through in every character they create. From concept to final rendering, their artists meticulously worked through multiple stages, including motion capture, 3D modeling, texturing, rigging, animation, and VFX integration. Each step was crucial in achieving the high level of realism that defines their work.

For this project, they partnered with Take One Studio, whose cutting-edge motion capture technology played a vital role in animating the character. Additionally, Sirus 3D Studio handled the clothing simulations, ensuring every fold and movement of fabric appeared lifelike, further enhancing the authenticity of the digital doubles.

Conclusion

This collaboration highlights an innovative way to animate and utilize video game characters. With Rapport’s user-friendly animation tools and reusability, creators can easily design more engaging and immersive experiences. This demo demonstrates how characters can extend their role beyond the game, fostering strong community connections while building anticipation and excitement.